Un sistema efficace per attirare l'attenzione di un lettore e raccontare una storia. Qualsiasi cosa tu voglia dire, può essere raccontata come una storia.

Le grandi storie hanno personalità. Consider telling a great story that provides personality. Writing a story with personality for potential clients will asist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.

Great stories are for everyone even when only written for just one person. If you try to write with a wide general audience in mind, your story will ring false and be bland. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.